Meet your
Coach Sakina
I’ve been where you are
I grew up in Pakistan—an endlessly curious, fiercely ambitious girl who treated every street-corner billboard like a masterclass in persuasion. Marketing felt like a kind of magic, so I chased it across borders: first the United States, then the United Kingdom, collecting degrees, certificates, and diplomas the way some people collect passport stamps.
I began as an individual contributor and carved my path upward, eventually landing in the C-suite of a cutting-edge tech company. Soon, I was running global go-to-market for an AI startup that rocketed from stealth to nine-figure revenue.
From the outside, everything looked perfect: a lofty title, conference keynotes, a Slack channel that never slept. On the inside, I was taking investor calls from the hallway outside my daughters’ ballet class, tweaking keynote slides between swimming-lesson high-fives, and negotiating with myself for “just one more late night.” The promotions kept coming, but the thrill didn’t; success felt oddly hollow, burnout disturbingly familiar, and impostor thoughts louder than any quarterly earnings call.
I wanted answers, not platitudes, so I enrolled in a dual degree in Neuroscience and Psychology at King’s College London—lectures at dawn, creative reviews by noon, bedtime stories right on schedule. The science confirmed what experience had only hinted: cortisol hijacks creativity, multitasking shreds memory, and by the age of 35, the brain runs mostly on autopilot, recycling 90% of yesterday’s thoughts. No wonder the next promotion never cured the restlessness.
Armed with those insights, I redesigned everything: deep-work sprints instead of marathon days, micro-recoveries that reset my nervous system, rituals that enforce a hard stop for family dinners. Business results soared, my team’s capacity multiplied, and exhaustion gave way to deliberate momentum. The transformation felt too important to keep to myself, so I left the corporate track for coaching, determined to give other high achievers the neural owner’s manual no one ever hands us.
Today, I help leaders, creators, and ambitious professionals rewire the habits that keep them stuck, so they can scale companies, inspire teams, and still make the school run. Every technique I teach is pressure-tested in boardrooms and grounded in brain science; every conversation is informed by the highs of market-making wins and the lows of 2 a.m. spreadsheets. If you’re ready to trade frantic hustle for intelligent, sustainable performance—while staying present for the moments that matter—I’d love to share what I’ve learned the hard way.
Words from Clients
